NORA, working with Primedia, identified the core attributes of Oilheat – Safe, Renewable, Efficient, Clean, Domestic, Abundant and Independent. New content was then created to explain each attribute and how it benefits the consumer. Designed and developed for today’s Internet user, the new site features a clean design, shorter copy, and a responsive design for ease and accessibility from mobile devices, smartphones and tablets as well as desktop and laptop computers. The wealth of valuable Oilheat information from the previous incarnation of OilheatAmerica was maintained in the expansive Knowledge Base section, including the FAQs and Equipment sections.
John Huber, NORA president, said, “We are so pleased with the updated information and design of the new OilheatAmerica. By focusing on the core attributes of Oilheat and the growing audience on mobile devices, today’s launch of OilheatAmerica provides additional access to consumers and direct support to the men and women who are the Oilheat industry.”
New to the site are expanded information on Bioheat® Fuel and state mandates for ULSHO and biofuels, rotating “quick facts,” and sections developed specifically for Commercial and Industrial Users, Home Buyers and Sellers, Real Estate Professionals, Builders and HVAC Professionals, and Home Inspectors.
NORA was authorized by Congress in 2000 to provide funding that would allow the Oilheating industry to provide more efficient and more reliable heat and hot water to the American consumer. The four key arms of NORA are Consumer Education, Professional Education, improving Energy Efficiency and Safety, and Research.