The NORA Board of Directors meeting will be held on May 19, 2025 at 3:30 pm at the Harrahs Atlantic city
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Getting Ready for Spring Training
Michael Devine, President, NORA
A unique opportunity this spring
As I sit down to write this article, Major League Baseball Spring training has just started, and the liquid heating industry is relishing one of its coldest heating seasons in quite some time. While September through November were warm and felt as if Mother Nature was pushing the Summer and Fall seasons out as long as possible, December finally arrived and with it began a “normal” winter heating season. For the first time in many years, liquid heating marketers went into a six to seven-day delivery work week. Service technicians were working consecutive evenings, and the phone was consistently ringing in the offices with worried souls fearful of running out of oil due to the cold Winter evenings ahead.
As we run through the finish line of this heating season, you may have for the first time in a while added capital to deploy. Now, if it was me back in the day, I certainly would be considering a new delivery vehicle and/or service van, but what other items should you consider? How about your customers, what does this “normal” heating season mean to them? While this has been a well-needed Winter for your organization, your customer is coming off a heating season where they spent more money to keep their family warm than they have in many years. They are likely feeling the financial pain associated with the “normal Winter”.
This Spring, you have a unique opportunity: the chance to provide your customers with important information on the value and cost savings of a new and more efficient heating system. Many of today’s new boilers and furnaces are achieving Annual Fuel Utilization Efficiency (AFUE) ratings from the high 80s into the low and mid-90s. The question we are often asked is, “I know we should promote higher efficiency equipment, but how would we go about it?”
Energy efficiency is at the core of all heating and cooling marketing efforts offered to the U.S. consumer and liquid fuel heating has a great story to tell. Liquid heating fuel marketers can offer a high-value solution to customers. For those who may not remember, NORA completed an extensive report in December of 2021 entitled “Report on Equipment Upgrade and Incentive Project,” which can be found on the NORA website at https://shorturl.at/09QF2.
The report noted that NORA has in place a Consumer Equipment Rebate Program that aims to increase consumer heating system efficiency and safety by encouraging the replacement of existing equipment with new, efficient systems. This report describes the results of analyzing energy savings associated with upgrading 6,412 home heating boiler systems under this program. Savings are estimated based on two methods; the first is an analysis of fuel delivery and degree day data before and after the equipment change-out. The second involves characterization of the type of equipment before and after the upgrade. Both methods gave similar results.
The average fuel savings was found to be 20%. For the 6,412 boiler upgrades done as of the beginning of 2021, the total savings after one year was 1,090,040 gallons, $3,488,128 and 15,833 tons of greenhouse gas (GHG) emissions. These savings were extended to 5, 10 and 25 years (see table below).

Due to the interest and success of the 2021 study, NORA wanted to compile additional updated data. We expanded on the 2021 study and in December 2024, published a follow-up you can find at https://shorturl.at/QRbzw.
In the 2024 updated study, NORA reported that it had extended the analysis of the impact of the NORA Rebate Program from January 2022 to June 2024 using the same methodology. This new report provides an update on the total impact of the NORA Rebate Program from the start of 2021 through June 2024. In the analysis of the more recent rebate data, an additional 3,388 boiler and 973 furnace upgrades were included. This means the Rebate Program has upgraded a total of 9,888 boiler replacements and 3,074 furnaces.
In estimating the total impact of the NORA Rebate Program to date, we took a typical baseline home annual oil consumption of 850 gallons. A 10% average savings for furnaces was assumed. For the set of boilers studied in the 2021 report, a 20% average fuel savings was found. For the set included in the 2022–2024 data, which had a different boiler population set, the average savings was found to be 14%. In addition to the reduced fuel savings associated with the NORA Rebate Program, the reduction in GHG emissions can be estimated using a heating oil emission factor of 209 lbs. CO2e/MMBtu and a fuel heating value of 139,000 Btu/gal.
Based on the two studies, an average of 17% improved efficiency and savings were recognized within both boiler sets. Using an average of 850 gallons purchased by the consumer per year, this equates to approximately 144.50 gallons saved annually. With a baseline cost of $3.61 per gallon, the yearly savings would be $521.45—which is quite impressive.
Couple these savings with a consumer $600-dollar IRS tax credit provided by the Inflation Reduction Act of 2022 and a NORA $500 (average) Consumer Equipment Rebate for new equipment, the year-one savings on a new heating system would come in around $1,621.45—a very good return on investment for the consumer.
Please keep in mind that the higher the efficiency of the system, the greater the savings to the consumer. Therefore, the highest value for the consumer might be in the higher efficiency equipment, not the purchase price of the heating system.
Put the nature of this heating season to good use and offer financial solutions for the higher heating bills your customers endured and help them realize actual savings now, and into the future, through the installation of high-efficiency liquid heating equipment. Your professional recommendations might secure this customer and property for another 25 years of service to your organization—and that’s a winning return on investment in any league.
NORA Spring 2024 Directors Meeting
The NORA Board of Directors meeting will be held on May20, 2024 at 3:30pm at Mohegan Sun, Uncasville, CT.
Donnie Wahlberg Teams Up with Clean Fuels Alliance America to Drive Awareness for Bioheat® Fuel
JEFFERSON CITY, MO — Acclaimed actor and Boston native Donnie Wahlberg is joining forces with Clean Fuels Alliance America in a dynamic campaign to raise awareness about Bioheat® fuel, an eco-friendly and sustainable home heating solution derived from plants, including soybeans. Wahlberg, known for his deep ties to the Boston community, is excited to champion this initiative, reconnecting with his roots and promoting a cleaner future for the Northeast.
Bioheat® fuel is a renewable energy source that blends traditional heating oil with biodiesel, significantly reducing carbon emissions and environmental impact. Wahlberg’s partnership with Clean Fuels is driven by a shared commitment to promoting sustainable energy solutions and fostering environmental responsibility.
“We are honored and excited to have Donnie Wahlberg join forces with Clean Fuels in our mission to promote sustainable energy solutions,” said Clean Fuels CEO Donnell Rehagen. “Donnie’s involvement adds a powerful voice to our campaign, bringing attention to the positive impact of Bioheat® fuel on both a local and global scale. We believe that together, we can inspire positive change and encourage individuals to make the switch to cleaner, more sustainable heating options.”
“I have two sons. When they come to Boston to visit my family, and they see that big oil tank in the basement, they are like, ‘What is this?’ How great is it that I can now tell them, ‘You know what’s in there, vegetable oil,’” said Wahlberg. “It’s changing right under our noses we just have to realize that it’s right there. To know that my kids know that I am from an older generation, even though I don’t look it, but I care, and I’m doing my part to help protect their future and their children’s future and that means everything to me.”
Visit mybioheat.com to learn state-specific information about the benefits of Bioheat® fuel. The site also offers resources, educational materials and details on how individuals can make the switch to Bioheat® fuel for their heating needs. Visit ussoy.org to learn about how soy empowers sustainable solutions in food, feed, fuel and as alternatives to industrial ingredients formerly derived from fossil fuels.
About U.S. Soy
Representing the positive global human impact of soy grown in the United States, the U.S. Soy brand carries forward soy’s promise to transform global nutrition, provide climate-forward solutions, and support progress for people and their communities around the world. U.S. Soy is powered by the innovation of the industry; the unsurpassed quality, reliability, and sustainability of the soybeans grown by our farming families who invest through checkoff dollars; and the commitment of the organizations that raise awareness, build demand, develop new markets, and discover new uses for soy and soy products.
Inflation Reduction Act Recognizes Low-Carbon Liquid Heating Fuels for GHG Reductions
Congress and President Biden have recognized the critical role that the transition to low-carbon biofuels in homes heated with fuel oil will play in the reduction of greenhouse gas emissions (GHG). The recently passed Inflation Reduction Act (IRA), includes legislation that incentivizes the heating oil industry to improve the efficiency of its equipment while increasing the amount of biodiesel blended into the fuel. Both are essential in reaching the goal of reducing GHG emissions to zero. The IRA encourages the liquid heating fuels industry to continue to move forward with its transformation to a clean and green heating source.
This bill’s enactment was largely due to the efforts of Senator Charles Schumer (D-NY), representing the State that uses the most heating oil.The IRA provides for homeowner tax credits of $600 for each new oil/biofuel blend compatible heating appliance. Congress has set two major steps/goals to qualify: Michael Devine, President of the National Oilheat Research Alliance (NORA), commented, “These are achievable goals for our industry. Most oil burner manufacturers are already compliant with the 20% biodiesel blend minimum for next year and plan to have models that meet the 2027 requirement of 50% biodiesel or renewable diesel in 2023. This is very exciting news as it indicates Congress’ endorsement of our industry’s efforts to reduce carbon emissions in heating fuels. It provides guideposts for a reasonable path forward in reducing greenhouse gases in fuel and improving equipment.” The oil heating industry has been on the path to reducing GHG emissions for years with the widespread adoption of blending biodiesel (an advanced biofuel) into traditional heating oil. Additionally, States in the Northeast have included mandates or other incentives to include the blended fuel in their master energy plans. NORA, in concert with research partners such as Clean Fuel Alliance of America (CFAA), Brookhaven National Laboratory, oilfired heating equipment manufacturers and numerous heating oil retail marketers, has thoroughly tested, both in the laboratory and in the field, the blended fuels for safety, efficiency, reliability and GHG reductions. Environmental groups that have been championing GHG reduction strategies had this to say about the IRA. The Natural Resources Defense Council The Rocky Mountain Institute“This legislation gives the U.S. a real chance to reach its Paris Agreement—while lowering costs for American households.” The World Wildlife Fund With the passage of the IRA, homeowners can invest in new, more efficient and environmentally-beneficial heating systems with consumer federal tax incentives, provided by the Government. By upgrading their heating system, they will know they are taking the appropriate path towards a zero-carbon future. |
NORA President on Low-Carbon Liquid Fuels
NORA President, John Huber, spoke with Eurofuel about the necessity of low-carbon liquid fuels in the U.S. and the joint conference on the Future of Liquid Fuels that NORA is hosting with Eurofuel on consecutive Wednesdays starting August 19.
What role can low carbon fuels play in climate protection?

The economic activity of a high percentage of our economy is linked to carbon fuels. Heat, electricity and transportation represent almost 46% of carbon emissions. If we do not address fuels, we are essentially not addressing global warming which is not an acceptable answer. Thus, we must have lower carbon fuels. As an industry that supplies liquid fuels we must supply the right low-carbon answer or we are essentially conceding the battle.
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